Programme Type:

Course Overview

You will gain in-depth understanding of human communication and information behaviours, and the complex and variable sociocultural factors influencing peoples’ behaviours at both macro (societal) and micro (individual) levels. You will gain in-depth understanding of research methods for digital media market research, including options to develop data analytics and social media marketing skills. You will also have the opportunity to develop practical skills in digital content development including graphics design and video production. The course also provides you with the opportunity to gain industry specific knowledge in one or more of the following high growth sectors: digital creative industries; digital heritage; and digital health.

As a graduate, you will have the skills to contribute to the planning, development, and evaluation of multi-channel digital marketing strategies and campaigns. Via our unique offering, you will possess valuable interdisciplinary skills for flexible careers across digital industries public and private, and the ability to move into a number of specialist roles including digital media marketing, management, content design and production.

Entry Requirement 

Academic requirements :
Minimum second-class Honours degree or international equivalent. Applicants without these qualifications but possessing other qualifications including significant relevant work experience may also be considered.

English language requirements :

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS Indicator 6.5 with a minimum of 6.0 in each sub-skill
  • Cambridge C1 Advanced (CAE) 176 overall with a minimum of 169 in each sub-skill
  • Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 169 in each sub-skill
  • Pearson Test of English (Academic) 62 overall with 60 in each sub-skill
  • IBT TOEFL 80 overall with 18 in reading, 23 in writing, 19 in listening and 21 in speaking
  • IBT TOEFL Special Home Edition Test 80 overall with 18 in reading, 23 in writing, 19 in listening and 21 in speaking
  • TOEFL ITP Plus for China minimum 543 overall, 54 in listening, 53 in structure and written expression, 56 in reading and B2 in speaking 
  • Trinity ISE II Pass overall and Merit in all sub-skills, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
  • Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
  • Duolingo 105 overall with a minimum of 95 in each sub-skill
  • LanguageCert International ESOL B2 Communicator - Pass with minimum 33 in each sub-skill

Fees

  2020/21 2021/22
Students from the UK £7000 £7700

This information was accurate on : 11/01/2021
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