Advertising Design

You’ll explore the areas of art direction, copywriting and strategic development, as well as how to design campaigns for all forms of advertising, including via social media, motion and traditional print-based designs.

Your studies will help you gain creative and technical skills, as well as the confidence to work in the fast-paced and ever-changing world of the advertising industry.

We have strong links with the creative industry and you’ll work with creative professionals through ‘live’ projects. Recent projects have included companies such as Brains Beer, Cadburys, Welsh Water, Fanta, Ben & Jerry's, Nike, Google, Eurostar and Chanel.

We’re also actively involved in the D&AD New Blood (Design & Art Direction) and YCN education schemes, which provide the student's opportunities to showcase their work to advertising agencies.

What you will study?

Year one develops your ability to generate new ideas and concepts and to solve communication problems.

In year two, you’ll ‘work’ for real clients and agencies, and understand professional expectations. This year also offers the opportunity for a European exchange through the Erasmus programme, or work experience.

Your final year is regarded as a professional year. You’ll tackle national and international design competitions and have further opportunities to meet professional designers.

Teaching

Advertising Design is centered on creative ideas, technical skills, and an understanding of contemporary culture.

You will work in an exciting and constantly changing area of design, exploring the areas of art direction, copywriting, and strategy development, as well as designing campaigns for all forms of traditional and new media advertising.

Our partnerships with design industry leaders provide you with an inspiring programme of visiting guest lecturers developing your professional practice with live and competition briefs alongside workshops with practicing designers.