Programme Type:

Course Overview

The MSc Strategic Digital Marketing focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

Teaching

The MSc Strategic Digital Marketing course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Entry Requirement 

A minimum of 2:2 Honours degree from a recognized/accredited university, or equivalent.
A pass in a recognized pre-Masters or Masters qualifying programme.
Accredited Prior Learning (APL) – entry for CIM students will be carried out and considered on an individual basis.

Applicants may be required to attend an interview.

The course welcomes international applicants and requires an English level of IELTS 6.0 with a minimum of 5.5 in each component or equivalent.

Fees


This information was accurate on : 28/04/2021
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