Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Exploring the major challenges in today’s marketing world, PhD Marketing will provide you with inspiring opportunities to undertake top-level research into marketing, product development and distribution matters.
Meanwhile, you’ll grasp research methodology and gain analytical and evaluative skills for understanding complex issues. You would have the opportunity to employ one or more traditional and innovative research methods to do this, be they quantitative or qualitative. The fulfillment of PhD Marketing will enhance your capabilities to pursue a progressive career in industry or academia.
You will be guided by a small supervisory team of academic experts under the direction of a Director of Studies.
You will be expected to fully engage with skills development and training and to present your research in a range of scholarly contexts.
Your PhD will be assessed via submission of either a written thesis (approximately 80,000 words), or one that combines critical writing with artistic, creative and/or professional practice, and a viva voce (an oral examination).
Entry Requirement
Academic Requirements:
Applicants are expected to have completed a masters level qualification to a high standard (e.g. at 'merit' or 'distinction' level) as well as either a 2:1 or first class honours undergraduate degree in an area of study appropriate to your project proposal. We are happy to consider equivalent qualifications (for instance, you may have studied different subjects at undergraduate and master's level but have accumulated rich working experience in the proposed area since then).
If you do not have a masters level qualification, we recommend you consider applying for one of our marketing programmes.
You will also need to provide evidence that you are ready to pursue the project you propose in your application. This will take the form of a sample of critical writing, and if relevant, documentation of relevant creative or professional practice.
If English is not your first language, you must have proficiency in written and spoken English (normally a minimum test score of 6.5 for IELTS, or equivalent). Given the nature of the programme, you’ll be expected to read and engage with complex theoretical texts and debates for which fluency in English is essential.
English Language Requirements:
The following Secure English Language tests (SELTs) are Home Office (UKVI) approved and accepted by the University of Plymouth and the University of Plymouth International College (UPIC). The scores required have been increased from the UKVI minimum specified scores to meet University requirements.
IELTS (Academic)
Trinity College London ISE (only a SELT if taken in the UK)
LanguageCert International ESOL
Pearson PTE Academic
A SELT must be taken at an approved UKVI center.
The other tests and qualifications listed here have been deemed acceptable by the University of Plymouth and UPIC to meet our entry requirements and UKVI requirements for study at RQF 6 and above.
Please note that these tests and qualifications are not SELTs.
When studying on a pre-sessional course or course below RQF 6, a SELT is a mandatory requirement set by UKVI.
If studying at RQF 6 level and above, the University is permitted to accept other qualifications that we deem meet UKVI and our requirements.
Fees
Full time
Home/Islands
International
Band 2
£4473
£17170
Band 1
£4473
£13645
Writing up*
£510
£510
Extension year**
£2400
£6840
Research carried out mainly overseas (MPhil/PhD/ResM/MD only)
N/A
£6820
Resubmission fee
£500
£500
This information was accurate on : 27/04/2021 Please contact us for more information about this courses
Abertay’s research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline.
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Exploring the major challenges in today’s marketing world, PhD Marketing will provide you with inspiring opportunities to undertake top-level research into marketing, product development and distribution matters..
Exploring the major challenges in today’s marketing world, PhD Marketing will provide you with inspiring opportunities to undertake top-level research into marketing, product development and distribution matters..
