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The BBA Marketing programme aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.
Our University is listed as one of the UK Chartered Institute of Marketing (CIM) “University Partners”, enabling our students to be listed as Affiliate (Studying) Members with CIM. CIM is the world’s largest professional marketing body with members in over 120 countries and accredited study centers in more than 40 countries. You can become a CIM Affiliate (Studying) Member whilst studying in the BBA Marketing program and gain access to many benefits that will support your university studies and help to develop your career.
Career Prospects
Marketing is a field that is characterized by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character,’ there is a requirement for competent graduates. Career opportunities at the graduate level range from customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution. Graduates can find a job in a variety of sectors such as the: financial services sector, professional services (accounting, insurance, legal, etc), manufacturing sector, non-profit organisations, tertiary education, medical sector, and the retail sector
Learning Outcomes
On completion of the programme the student will be able to:
Identify key marketing concepts and determine their relationships and their practical application in a variety of settings and organisations.
Determine and assess contemporary concerns and developments existing within the field of marketing both in the local and international markets.
Relate marketing theory and analysis to current marketing issues, challenges, and problems.
Identify and use relevant sources of information that support the field of marketing.
Review and assess the relationship between the different aspects of the marketing function.
Assess and criticize the relationship between theory and marketing practice.
Entry Requirement
Admission Requirements:
The minimum admission requirement to the programme of study is a recognized High School Leaving Certificate (HSLC). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.
Graduation Requirements:
The student must complete 240 ECTS and all programme requirements.
A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.
English Language Requirements:
Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
TOEFL – 525 and above
Computer-based TOEFL – 193 and above
Internet-based TOEFL – 80 and above
IELTS – 6 and above
Cambridge Exams [First Certificate] – B and above
Cambridge Exams [Proficiency Certificate – C and above
GCSE English Language “O” Level – C and above
Michigan Examination of Proficiency in English (CaMLA) – Pass
Pearson PTE General – Level 3 and above
KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
Anglia – Level B2 and above
IEB Advances Programme English – Pass
Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above.
Fees
Yearly Tuition (for 60 ECTS): 9120
This information was accurate on : 29/01/2021 Please contact us for more information about this courses
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