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You want to explore advertising in its complexity and in a global perspective, as a cultural phenomenon that plays a crucial role in contemporary society.
The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication, and Cultural Studies, as well as Marketing and Consumer Studies.
The course covers a range of topics, including:
the role of advertising in media and consumer societies (history, industry, and issues)
the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)
the importance of researching advertising messages and campaigns using a variety of methods
the position of advertising in the marketing toolkit available to companies
the necessity to understand consumers' behavior
Entry Requirement
Academic Requirements:
2:1 degree in a relevant subject, or an equivalent professional qualification.
We can give special consideration to applicants who have significant work experience in a relevant field.
English Language Requirements:
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.
Fees
UK/EU Student Fee:
MA: £8190
International Student Fee:
MA: £18175
This information was accurate on : 26/03/2021 Please contact us for more information about this courses
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