Programme Type:

Course Overview

It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalized world. The course equips you with a thorough, general preparation in international marketing strategy, and a unique offering of a rigorous introduction to the history, ethics, and politics of international marketing practice. This, in turn, will inform your understanding of how international business is conducted at present and is likely to change in the future. Ultimately, the course questions the idea that contemporary marketers ever work in a 'closed cultural context', and thus makes a strong case for the importance of an intercultural approach for all types of business.

The modules offered will provide you with a comprehensive introduction to the subject and on advanced matters of strategy and communications in intercultural contexts. You will have the opportunity to develop international marketing plans for existing firms in developed and emerging market contexts.

Entry Requirement 

English Language Requirements:

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

A good UK honors degree or its equivalent; or a postgraduate diploma from a recognized institution; or a relevant graduate-level professional qualification.

Fees

UK/EU Student Fee:

  • MSc: £8190

International Student Fee:

  • MSc: £18935

This information was accurate on : 25/03/2021
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