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On this pathway, you will develop a broader, rounded skillset and have the freedom to choose two or three optional modules each semester, which can be from any of the specialist pathways.
Marketing is exciting and fast-paced and is now relevant to almost all organisations, whether they operate in the private, public or third sector. Every business has a requirement to market their goods or services. Some have in-house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to plan, implement, and monitor marketing activity if a business is to be successful or profitable.
With the rise of digital media, the number and variety of marketing channels has grown. This increasingly complex landscape has had a knock-on effect on jobs, creating a need for more specialist roles in sub-sectors such as content marketing, affiliate marketing, social media management, search engine optimisation, and data analysis.
We have responded to these changes in the profession, by offering you specialist pathways on this degree — in Digital Marketing, PR and Advertising, Consumer Psychology, Data Insights, and Management. This enables you to build more in-depth skills in an area that interests you, but still gain a solid grounding in all of the key marketing disciplines. So whichever pathway you choose, you won't be closing any doors.
We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix and how to get the best from in-house teams or outsourced agencies.
Entry Requirement
Requirement
What we're looking for
UCAS points
120
Specific requirements at A-level
N/A
Specific requirements at GCSE
At least five GCSEs (or equivalent) including Maths and English at grade 4/C or above
IELTS
6.0 (with at least 5.5 in each skills area)
Interview / Audition
N/A
Portfolio
N/A
English language requirements
IELTS: 6.0 (with at least 5.5 in each skills area)
Fees
Full-time
Part-time
UK
£9250 per year
£1155 per 20 credit module
International/EU
£14045 per year
N/A
This information was accurate on : 27/04/2021 Please contact us for more information about this courses
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