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BA (Hons) Advertising and Marketing Communications is a pioneering course that offers students the knowledge and practical skills to build a career in the dynamic and creative industry sector.
This course focuses firmly on developing the expertise needed to anticipate, analyze, plan, and control effective communications in an innovative approach that make generates value for client organisations.
The UCLan Advertising and Marketing Communications degree was designed as a result of extensive industry research to deliver graduates who would be ‘purpose-made’ and ‘job ready’ for jobs in the industry. Understandably, this course has a strong practical element and gives students the knowledge and skills to gain a position in the emerging knowledge-based service economy.
Students will benefit from a variety of teaching and learning methods including lectures, seminars, practical workshops, group activities, personal research, and case studies. Personal study and independent research also form an integral part of the course. There are options to develop skills in a variety of areas such as IT, web-based tools and tactics, social media, advanced excel, and specialist Microsoft packages. Assessment includes essays; reports; oral presentations; group assignments; investigating companies and tackling briefs from the industry. In the final year, students will have the opportunity to undertake an independent dissertation or company project.
Entry Requirement
The minimum entry requirements are:
Apolytirion or High School leaving Certificate or other equivalents.
Knowledge of English Language.
Fees
€8500 per year (60 ECTS) from the original fee of €9950 after the discount of €1450 per year UCLan Cyprus Bursary.
This information was accurate on : 18/01/2021 Please contact us for more information about this courses
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