Programme Type:

Course Overview

The communication methods learned and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Graduates of the BA program will be able to:

  • Learn to evaluate and integrate all types of business communication.
  • Demonstrate research techniques and methodologies.
  • Create ethically and legally sound content for a variety of markets.
  • Integrate media and content to communicate persuasively to specific audiences.
  • Apply communication methods to business problems and contexts.

Learning Methods

The BA program focuses on many different forms of media. There is a strong focus on how media and communications function in the contemporary business world.

  • Lectures and class discussions
  • Studying academic literature
  • Analysis of case studies
  • Practical team tasks

Entry Requirement 

Secondary School Applicants who have graduated from British Columbia secondary school (high school) or equivalent are required to have, at minimum, the equivalent of a BC high school (Grade 12) diploma, with an overall average of C.

If you have graduated from high school but do not meet the minimum grade levels, you may still be considered for admission if you have successfully completed at least 30 academic post-secondary credits at a recognized institution.

International Students

Applicants who completed high school or any post-secondary studies outside Canada must also submit:

  • Documentation confirming their high school completion was awarded, if not already indicated on official transcripts
  • Proof of English language proficiency as specified in the “English Proficiency” section.

Fees

Full-time Tuition Fees (International):

$17400 (Year 1 to 4)


This information was accurate on : 16/01/2021
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