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Bachelor in Business Management (Marketing) with Honours
Marketing specialization is a program offered to provide students with a comprehensive understanding of the basic marketing concepts and their role in managing the operations of an organization.
Students’ will apply their understanding of the basic comprehensive marketing skills and will be assessed through case studies and other interactive assignments. The use of techniques and information technology to help graduates to make decisions in qualitative and quantitative fields are encouraged. The main focus shall be the preparation of courses in marketing skills such as promotion, distribution, product development, pricing, customer relationship management and others.
Entry Requirement
Fees
Malaysian Students RM1695
(Fee for New Student Semester 1 2021/2022)
*International Students RM35000
*Personal Bond (1st registration) - Subject to the Student's Home Country Rate - International Students
*Health Insurance - RM 575.00/year - International Students
Fees include administrative tuition and course materials for the duration of the programme. Further payment will be required if the students extend their studies.
This information was accurate on : 14/05/2022 Please contact us for more information about this courses
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