Programme Type:

Course Overview

Equip yourself with in-demand skills in this field on one of the most forward-looking postgraduate courses in the UK.

How can you stand out in a digital world where a million minutes of video are shared every second?* How do you create content that can’t be ignored and find your own visual voice? If you’re a current communications professional or recent graduate looking to set yourself apart in the job market, this course will give you a practical understanding of content creation and campaigning, and deep knowledge of digital strategic planning.

First-rate digital content has one primary quality; it makes us pause and want to look, hear the message, to discover what happens next. Can the creation of such compelling material be a happy blend of good fortune and good timing. No, it’s not: there is a method, and it can be mastered using skills learned on this practically focused course. By understanding the language of film you will learn how to improve content. Along with campaign strategy, you will learn engaging visual storytelling techniques (such as mise-en-scene, continuity and montage) that are essential for effective short documentaries, adverts, or dramas. You will also learn key news-media production skills (such as interviewing, managing, producing, directing, shooting and editing short newsworthy film and other digital content).

Drawing on QMU’s existing portfolio of courses in PR, film and media, this new course has been inspired by the professional experiences of our academic staff. Our media production lecturers have won a host of international awards for their short films and are highly successful on social media. Our PR and communications lecturers have professional and personal campaign experience and are involved with a range of campaigning organisations. This experience is at the center of our teaching approach and we always engage students in producing real strategies and content for real clients. This results in campaigns where video and digital content have had a profound effect on audiences and have been crucial in achieving strategic aims and objectives.

Entry Requirement 

A UK honours degree or equivalent OR significant work experience.

International: Where your honours degree has not been studied in English, you will be required to provide evidence of English language competence at no less than IELTS 6.5 and no individual component score below 6.0.

Fees

Full-Time Fees

Scotland/UK/ROI Student Fee: £ 5500

International Student Fee: £14500


This information was accurate on : 16/04/2021
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