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A global perspective, theoretical and practical knowledge, and transferrable business skills – if you have those in your professional marketer’s kitbag then you can expect a rewarding and stimulating career. We have designed this course to equip you with just such an international skillset. It is suitable for both those who have an undergraduate degree in business seeking to deepen their understanding of marketing and those with a degree in another discipline seeking to develop marketing and related skills.
By encouraging you to become critically reflective, the course will develop your knowledge of the contemporary issues affecting marketing management, and equipping you with the practical skills that are essential for developing a career in the field.
During the course, as well as learning a range of key marketing skills, you may have the opportunity to engage in real-life marketing consultancy agreed between you, a client and tutors at QMU.
This practical experience in a marketing context will further your learning and enable you to apply your theoretical knowledge in effective commercial action.
Available for full- or part-time study, this course will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills that you can use in different contexts and countries. You do not need to have previously studied marketing and if you’re already working you can study flexibly around your commitments.
A celebrity influencer posting on Instagram… Finding and using the latest research to inform and justify decisions... The best way to promote a comedy show at the Edinburgh Fringe… The organisational structure of a multinational business… These may seem unrelated, but they are all vital tools in the skills armory of a modern international marketing professional. Exactly why and how these tools are related – and why that is important – is just one element of the insights that you will gain on this employability-focused course.
Entry Requirement
Honours degree or equivalent in an appropriate discipline OR relevant work experience in marketing or allied functions.
International: Where your honours degree has not been studied in English, you will be required to provide evidence of English language competence at no less than IELTS 6.5 with no individual component score less than 6.0. Some modules may require individuals to be working in the specific area of practice and have the support of the client or workplace mentor.
Accreditation of prior learning: You may be granted exemption from studying a module or modules up to a maximum of 60 credit points, provided you can demonstrate successful achievement of all the learning outcome
Fees
Scot/UK/ROI Student Fee: £930 per 20 credits
Scot/UK/ROI Dissertation: £1395
International Student Fee: £1900 per 20 credits
International Dissertation: £3100
This information was accurate on : 16/04/2021 Please contact us for more information about this courses
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