Programme Type:

Course Overview

You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels. 

With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.

The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:

  • A branding or marketing agency
  • A marketing, branding, or communications department within an organisation. 

Entry Requirement 

Academic Requirement:

This programme is designed to attract students from a wide range of backgrounds, disciplines, and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

  • A minimum of a second-class honours degree
  • Or equivalent overseas degree from a recognised institution
  • Or equivalent professional or other qualification.
Course IELTS level
Pre-Master's courses (including Two-Year Master's) From 5.5 with 5.5 in all skills
All masters courses 6.0-7.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking (see individual course details)

English Language Requirements:

If English is not your first language you will need to satisfy the university's English language requirements:

  • IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
  • If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.

Fees

Home (UK) full time: £10200
Home (UK) part time: £5100

International / EU full time: £15900


This information was accurate on : 31/03/2021
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