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In a competitive environment where organizations are focusing on long-term business planning to succeed, there is a high demand for strategic marketing professionals at the senior level.
Drawing on the expertise of both our marketing faculty and industry partners, our MSc Strategic Marketing Leadership takes a contemporary view of marketing practice and challenges you to critically analyze and apply the underpinning frameworks and theories.
This degree will engage you in data-driven decision-making and cutting-edge thought leadership, advance your communication and research skills, and apply your knowledge of strategic marketing to solve real-world business challenges. Through the use of case studies and business simulations, you will develop the knowledge and confidence to tackle the complex issues posed by both large and small-scale enterprises and learn to apply creative thinking to solve evolving strategic challenges facing marketers.
This course is accredited by the Chartered Institute of Marketing (CIM) and you will have the opportunity to graduate with the CIM Marketing Leadership Programme qualification. This is a new Level 7 qualification for senior marketers and would usually require at least 5 years of senior management experience.
Designed for aspiring marketing leaders
Our MSc Strategic Marketing Leadership provides advanced-level study in marketing. It is the ideal next step for marketing graduates who want to uncover deeper marketing insights from a strategic perspective and develop into effective, strategic-minded, and confident marketing leaders.
What you’ll gain from this degree?
Develop skills and knowledge to become an effective strategic marketing professional with a global outlook, equipped for a successful international career in marketing, business, or management.
Ability to evaluate the rigor and validity of published research and assess its relevance to the practice of conventional marketing and synthesize existing research to identify alternative approaches.
Demonstrate proficiency in the use of techniques of research and inquiry to draw conclusions from a critical evaluation of relevant conventional marketing issues.
Understand traditional and contemporary debates related to the philosophy and practice of marketing and business strategy.
Entry Requirement
Academic Requirements:
You will need an undergraduate degree equivalent to a UK undergraduate honors degree (2.1 or above) in marketing or in business management with a substantive element of marketing content.
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future careers.
One academic reference is required.
English Language Requirements:
If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.
For 1-year Masters you'll need a 6.5 grade overall with a minimum of 5.5 in each component.
For 2-year master you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.
Fees
UK Student Fee
One year (full-time): £10500
Two years (placement year)*: £11885 (£10500 in Year One and £1385 in Year Two)
International Student Fee
One year (full-time):£17300
Two years (placement year)*:£18685 (£17300 in Year One and £1385 in Year Two)
This information was accurate on : 30/03/2021 Please contact us for more information about this courses
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