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Creative marketers are in high demand as organizations, brands and agencies look for fresh perspectives on how to tackle existing and emerging challenges faced today. With the rapid inception of new technologies and channels, and changes in consumer behaviors and perceptions, the industry needs new thinking.
Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Advertising and Marketing Communications degree will prepare you for the dynamic world of marketing communications, equipped with the skills, knowledge, and confidence to make your mark.
Through contemporary case studies and applied projects, you will be introduced to the principles of communications, marketing, and consumer behavior and develop a comprehensive knowledge of advertising and communications theory and management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.
Designed for aspiring communications specialists
This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing or advertising. Whether you want to work for a creative advertising agency or in-house for major international companies, our MSc Advertising and Marketing Communications degree will ensure you learn the theory, tools, and techniques needed to develop into an effective marketing specialist ready to operate at strategic and tactical levels in the industry.
What you’ll gain from this degree?
A Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
The opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
Knowledge and understanding of how organizations develop marketing communications strategies and implement relevant tactics to enhance their brand reputation.
Knowledge of the marketing communications mix and applied knowledge of how to apply its elements in different circumstances.
Comprehensive knowledge and critical understanding of the marketing and communications strategy development process.
Entry Requirement
Academic Requirements:
You will need an undergraduate degree equivalent to a UK undergraduate honors degree (2.2 or above).
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen program of study will benefit them in their future careers.
One academic reference is required.
English Language Requirements:
If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.
Fees
UK Student Fee
One year (full-time):£10500
Two years (placement year): £11885 (£10500 in Year One and £1385 in Year Two)
International Student Fee
One year (full-time):£17300
Two years (placement year): £18685 (£17300 in Year One and £1385 in Year Two)
This information was accurate on : 30/03/2021 Please contact us for more information about this courses
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