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The fragmentation of media and the complex and competitive nature of business highlights how important a strong brand is to an organization. Understanding the brand development process, brand strategies, and metrics is imperative to marketing professionals.
Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organizations can rise to the increasing challenges of marketing and branding in today's world.
Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behavior and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.
Designed for aspiring brand specialists
This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools, and techniques needed to develop into an effective brand marketing professional ready to operate at strategic and tactical levels in the industry.
What you’ll gain from this degree?
A Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
The opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
Knowledge and understanding of how organizations can develop appropriate corporate branding strategies and enhance their corporate reputation.
Knowledge of how to critically evaluate market data, trends, and brand metrics to make effective decisions in different market contexts.
Knowledge and understanding of the implications of developing marketing and brand strategies for both the customer and the organization.
Entry Requirement
Academic Requirements:
You will need an undergraduate degree equivalent to a UK undergraduate honors degree (2.2 or above).
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future careers.
One academic reference is required.
English Language Requirements:
For 1-year Masters you'll need a 6.5 grade overall with minimum of 5.5 in each component.
For 2-year Masters you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.
Fees
UK Student Fee
One year (full-time): £10500
Two years (placement year)*: £11885 (£10500 in Year One and £1385 in Year Two)
International Student Fee
One year (full-time):£17300
Two years (placement year)*:£18685 (£17300 in Year One and £1385 in Year Two)
This information was accurate on : 30/03/2021 Please contact us for more information about this courses
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An advanced degree in civil engineering will enable you to advance your technical expertise in this broad and continually developing profession, giving you a competitive edge in your professional practice.
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The Master’s in Hospitality Management aims to offer students the necessary theory and practical training to achieve, at the highest level, their personal and professional development as managers in companies related to the international hospitality industry.
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The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations.
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The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations.
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This course is specifically designed for professionals or graduates who plan to switch their careers and be part of the dynamic tourism and hospitality industry. .
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Master in Manufacturing Management is a program to enhance student’s capability through industry collaboration, problem-based learning, collaborative learning, and experience sharing sessions..
Master in Supply Chain Management (MSCM) specialization program is covering wide ranges of management discipline involved in the supply chain industries starting from procuring raw material till end product received by the end consumer.
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The MBA is a full-time career development programme for those with previous management experience. This course focuses on developing the strategic thinking skills needed in today’s global economy. .
Ajman University has always endeavored to provide academic programs that not only meet the employment demands of UAE and the GCC but are also developing individuals who can contribute to the economic and social progress of the UAE and the GCC..
Ajman University has always endeavored to provide academic programs that not only meet the employment demands of UAE and the GCC but are also developing individuals who can contribute to the economic and social progress of the UAE and the GCC. .
A unique program offered in collaboration with Dubai Economy, Represented by The Commercial Control & Consumer Protection Department and Dubai Intellectual Property Training Center an initiative under Dubai Entrepreneurship Academy the Educational arm of Dubai SME.
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It will prepare you for a senior leadership position in HR, giving you the tools you need to distinguish yourself from the competition and the expertise needed to shape the HR agenda in any sector.
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This degree is at the cutting edge of development theory, policy, and management. It provides students with the critical and analytical skills to enable them to operate effectively in international development environments. .
Our Master's in Management is designed to equip you with the necessary knowledge and skills in business and management which reflect relevant research, best practice and innovative thinking to enhance your employability.
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If you're working in HR and ready to make an ambitious next move in your career, our MSc International Human Resource Management degree course will develop your knowledge and skills to the Master's level and help you stand out from the competition..
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Gain the skills and experiences to become a successful HR manager with the College of Business' online MBA with a concentration in human resource management..
Corporations across the globe in industries such as telecommunications, construction, information technology, entertainment, healthcare, and defense are becoming increasingly project-based and project-team oriented..
This MBA Concentration in Supply Chain Global Integration Management is designed to examine the best practices for selection, development, alignment, and enhancement of integrated global supply chains with a focus on both effectiveness and efficiency..
Solent’s new, forward-thinking architectural project management master’s degree is designed to produce graduates with the necessary knowledge and skills to be able to manage both the design and construction stages of complex buildings while dealing effectively with the technological challenges in the building industry..
This is providing additional opportunities for practitioners with the requisite confidence, skills, and knowledge to influence, advise and deliver at the most senior level within organisations.
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Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery, and customer relationships with a focus on content marketing in a global context.
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Solent’s project management master’s programme is a professionally tailored course aligned to the Association for Project Management’s Body of Knowledge..
If you have an entrepreneurial or innovative mind and would like to learn how to manage innovative ideas, either within organizations or as an entrepreneur.
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The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches)..
This course develops broad business skills while also offering a specialist pathway in hospitality and tourism management that starts after the first semester..
The MSc Business with Human Resource Management will help you to develop a broad range of business skills whilst developing your understanding of specialist modules covering principles, values, and approaches in human resource management (HRM), as well as organisational behaviour and practice..
Without strategic guidance and education, employees and organizations have a tough time making real progress. With high-level knowledge and skills in human resource management and training, you’ll be the one that makes all the difference..
The MSc in Global Logistics, Operations, and Supply Chain Management has been designed to enable you to acquire an in-depth understanding of the major areas of knowledge and philosophical approaches that underpin the concept of the Global Supply Process.
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This Masters programme addresses the knowledge, skills and behaviours required to successfully manage projects that span organisations, national boundaries, and cultural differences..
The course will provide you with valuable skills in how to analyze and manage innovation and commercialization activities and how to identify and overcome barriers to change. .
The MSc in International Management combines a comprehensive grounding in the functions of management with a critical analysis of the international context in which managers work..
The MSc in Management combines a comprehensive grounding in the functions of management with a critical analysis of the context in which managers work..
The MSc in Management combines a comprehensive grounding in the functions of management with a critical analysis of the context in which managers work. .
You want to combine a comprehensive grounding in the functions of management with an in-depth exploration of the theory and practice of leadership in the 21st century.
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You are interested in marketing for the creative industries that support and manage artistic endeavors or you already work within a creative organization.
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Creative marketers are in high demand as organizations, brands and agencies look for fresh perspectives on how to tackle existing and emerging challenges faced today. With the rapid inception of new technologies and channels, and changes in consumer behaviors and perceptions, the industry needs new thinking..
Digital marketing is one of the fastest-growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice..
The Postgraduate Diploma in Human Resources Management is an advanced-level course that helps to build on your HR, leadership, and development skills. This course will develop your knowledge and understanding of the major elements of managerial, personnel, and development principles and practices..
The MSc Human Resource Management is an advanced level course that presents an exciting opportunity for human resource practitioners to develop their personal and professional knowledge of HR issues and gaining a Masters's qualification..
The role of HR has developed dramatically over the years and now business leaders are recognizing that people are the biggest drivers within their organization providing them with the biggest risk and value, therefore need to be treated differently..
The MSc Innovation Management and Entrepreneurship course have been designed for individuals with an entrepreneurial mindset. It is open to students from any academic discipline who are looking to set up their own business, become future entrepreneurs, or those looking to take over their family business..
Our MSc Management courses will help you shape your leadership and management skills to become an effective manager, able to operate in dynamic and complex organizational environments..
Our MSc Management and Finance course starts with exploring the global finance companies' structure, markets, regulatory functions, and their changing roles within society. You will also focus on the analysis of financial statements to improve management decision-making, as well as the role of ethics and sustainability..
Our MSc Management and Global Supply Chain Management course is a unique course for those considering a career within logistics, operations, and supply chain management. .
Today's marketers need to be adept in a range of areas from analyzing market trends to developing strong marketing strategies and effective product development processes..
This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession..
The Master of Business Administration (MBA) is the most coveted and internationally recognized postgraduate management degree in the world, and there's a good reason why..
The Master of Business Administration (MBA) is the most coveted and internationally recognised postgraduate management degree in the world, and there's a good reason why..
Our MSc Project Management course has been designed to equip you with all the necessary skills and knowledge to design, plan and execute projects successfully. .
In a competitive environment where organizations are focusing on long-term business planning to succeed, there is a high demand for strategic marketing professionals at the senior level..
Our MSc in Quantity Surveying and Commercial Management (QSCM) is designed to meet the challenging demands of the modern learner and the rapidly evolving needs of the construction industry.
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Combines the theory and practice of engineering with the study of business and resource-based management, entrepreneurial leadership, new business ventures, and small-to-medium enterprises..
Our MSc in Construction Project Management (CPM) meets the challenging demands of the modern learner and the evolving needs of built environment professionals.
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This course is aimed to equip mid-career professionals or recent graduates with knowledge and skills that can be applied immediately in real working environments. It’s suitable for professionals already working in the construction industry who aspire to senior management positions..
Project managers are responsible for the success of a construction project. Ensuring that timeframe targets and budgets are met, they oversee every aspect, including the planning, execution, monitoring, control, and closure..
With our Human Resources Management MSc, you’ll be prepared for a successful international career in a range of commercial, public sector, and not-for-profit organisations..
The focus of this programme is the development of cross-cultural management skills in addition to providing a foundational understanding of how businesses operate. .
Develop your knowledge and skills with our Marketing Communications Management MSc. This is a conversion course designed for students with limited marketing experience..
The Postgraduate Diploma in Planning provides an in-depth understanding of professional planning practice. It develops the skills, knowledge and critical understanding, that you gained on an undergraduate course, to a professional level of expertise.
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We offer a hands-on, real-world-oriented program that uses Colorado as our classroom and engages students with top planning/design professionals and the community..
With our MSc Hospitality, Events and Tourism Management, you’ll gain an introduction to key concepts including the psychology of consumer behaviour how to create a marketing plan for hospitality operations
strategic financial management..
Our MSc International Hotel and Tourism Management will develop your ability to think strategically across core management disciplines. You will build on your previous studies and work experience and can specialise in a chosen area.
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The program provides expertise and technical skills and enhances the analysis of strategies, measures, and actions aimed at developing the health sector within the broader context of social policy ..
Build a career that withstands any energy trend. With over ten years of experience in education, our curriculum cuts across all energy sectors, from power to renewables to oil and gas. Our program’s hybrid format allows you to work anywhere in the world while completing your master’s degree..
This degree prepares you for leadership roles in both public and private sector organizations. Our students are professionals who challenge themselves to become stronger leaders ready to make the big decisions. Dive deep into one of four specializations that allow you to tailor your degree or customize the program to fit your needs.
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Understanding how technology applies to modern concepts in marketing is vital to the success of every business. With class projects, you will analyze and create solutions to critical challenges facing companies today. The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics..
Having a 360-degree view of customers, the ability to formulate and execute strategic initiatives, and being a visionary leadership that all companies need to be successful – these are the goals of the master's degree in service leadership and innovation.
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A supply chain management degree designed to help professionals find efficiencies throughout their business processes and use for a competitive edge.
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Providing experienced engineers and business professionals with the leadership skills to optimize business operations in a range of organizations and industries.
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The Consulting graduate certificate program in Toronto prepares students for a career in consulting that could include working for a consulting firm, independently creating their own employment or securing a business development role within an organization.
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Graduates will have demonstrated their knowledge, job skills, soft skills and abilities related to business in general and project management in particular.
The Strategic Relationship Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills that employers value in the area of marketing, with a focus on Customer Relationship Marketing (CRM) and Customer Experience (CX) strategies and techniques.
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The MBA in Digital Marketing is a graduate degree program designed to prepare students in the theories and practices of the modern business world as they gain expertise in leadership roles in Digital Marketing..
The Master in Hospitality Management at Atlantis University is a graduate degree program that will refine the professional and academic skills of its graduates, giving them a competitive edge to lead and excel in the demanding arena of hospitality management..
The Master in Hospitality Management at Atlantis University is a graduate degree program that will refine the professional and academic skills of its graduates, giving them a competitive edge to lead and excel in the demanding arena of hospitality management..
The Master in Hospitality Management at Atlantis University is a graduate degree program that will refine the professional and academic skills of its graduates, giving them a competitive edge to lead and excel in the demanding arena of hospitality management..
The purpose of this programme is to enable both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand the changing nature of the digital era and how to leverage digital technologies and platforms to achieve competitive advantage..
You may be a recent graduate who wishes to develop the skills, knowledge and qualifications needed to pursue a managerial career within the dynamic Fashion and Textile Retail Industry..
This programme is intensive and allows highly motivated graduates to ‘skill into’ the wholesale financial services sector and is designed for those with a business or cognate discipline (e.g. law, economics, computing etc.). .
The MBA in Management is designed for students who wish to develop the interpersonal and management skills needed to advance to levels of leadership in their companies, as well as develop a long-term perspective and value system which will serve them their entire careers..
For many organizations, effective management of their supply chain and operations is the key to value creation, especially in today’s fast-paced and highly global business environment..
The MSc International event management will give you the skills and confidence to successfully manage events anywhere in the world. From hotel functions to mass sporting events or business trade shows you can help make these happen..
The MSc International event management will give you the skills and confidence to successfully manage events anywhere in the world. From hotel functions to mass sporting events or business trade shows you can help make these happen..
As the global tourism and hospitality industry evolves and the local industry transforms, innovative, creative and professional people are needed to drive it forward - this could be you..
The Master of Hospitality Management Studies at Fairleigh Dickinson University is designed for professionals with a passion for hospitality, a desire to build leadership skills and an ambition to expand their career opportunities.
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The Master of Science in Hospitality Management Studies at Fairleigh Dickinson University is designed for professionals with a passion for hospitality, a desire to build leadership skills and an ambition to expand their career opportunities.
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Covering key management skills including marketing, finance, people, operations, innovation and strategy, you will also have the opportunity to work on real-life business cases providing you with first-hand practical experience, preparing you to make an impact in the industry as soon as you graduate..
Course content is structured to ensure that students gain essential, current knowledge and skills in a range of subject areas as well as meeting the professional requirements of The Chartered Governance Institute..
Covering key management skills including marketing, finance, people, operations, innovation and strategy, you will also have the opportunity to work on real-life business cases providing you with first-hand practical experience, preparing you to make an impact in the industry as soon as you graduate..
The programme has been designed to provide postgraduate education and training in Manufacturing Management. The course includes modules in topics such as Computer-Aided Engineering, Quality and Manufacturing Systems..
The MSc Sport Management course is designed for aspiring graduates who wish to develop a career in the sports industry, focusing on the business of sport..
With a strong managerial focus, this programme will furnish you with a combination of tourism and hospitality theory, operational skills, and practical methods of analysis. .
With this course, you can develop the skills and expertise necessary for a career as a human resource professional and prepare for positions in management or leadership within a HR function. .
This exciting multidisciplinary programme provides students with the practical, analytical and operational skills needed for a career in the international air transport industry.
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You will also develop GIS mapping skills and benefit from opportunities to work with Derbyshire Emergency Planning Officers and volunteer teams involved in crisis management. .
The Postgraduate Diploma in Human Resource Management is ideal both for specialist HR practitioners and for general managers who would like to improve their portfolio of skills..
This course is ideal for you if you are working in a professional role where you need case management skills, such as that of community matron, nurse practitioner or district nurse.
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Enhance your skills in the areas of management, leadership and innovation - required by a wide range of healthcare professionals and health service managers. .
Take your career in tourism to the next level with this specialised master's degree, which provides you with the perfect combination of knowledge, skills and experience.
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Deepen your knowledge of the international business environment and your understanding of how organizations operate in both multicultural and world contexts..
You’ll be encouraged to develop a forward-thinking approach to strategy development, creating resilient and flexible strategies that will give you a competitive advantage when entering senior management or executive roles. .
The focus of this course is the development of advanced analytical and communication skills that allow graduates to critically engage with theory at the leading edge and apply it to their practice. .
You will be supported to build your knowledge and skills so that you can research effectively, develop strategy, lead and manage change and build a culture of high performance..
You will be supported to build your knowledge and skills so that you can research effectively, develop strategy, lead and manage change and build a culture of high performance..
The focus of this course is the development of advanced analytical and communication skills that allow graduates to critically engage with theory at the leading edge and apply it to their practice. .
This course is designed to allow experienced supply chain professionals (as evidenced by MCIPS status) to “top-up” their existing qualifications and experience to a Masters Degree by completing two taught modules and an independent dissertation project..
Our graduates have the specialist knowledge to co-ordinate and adapt their purchasing and supply chain activities, and respond to the dynamic needs of a modern business..
There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this MSc Strategic Digital Marketing course is attractive to employers..
This course is subject to revalidation, this means it is under review as part of the University’s standard quality assurance and enhancement processes.
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MA/MSc Human Resource Management for the Creative Industries course taught in our creative specialist Business School, is a degree that gives you a unique opportunity to tailor your HR skills to better suit this dynamic sector of the economy.
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The MSc Wildlife and Conservation Management combines a broad understanding of the science and management of conservation, putting emphasis on integrating specialist knowledge and practical skills with IT and communication. .
This online Obesity and Weight Management course focuses on enabling health care professionals to acquire the necessary knowledge and skills to treat patients effectively..
To excel in this industry you need to be a good leader, manager, entrepreneur and show awareness of the ethical, cultural, environmental and social settings within which you are working.
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The Construction Project Management MSc prepares you for complex construction projects in a constantly changing globalised industry. Such an industry calls for skilled professionals who can deal with the challenges ahead..
Enterprise Systems Management is an innovative MSc degree course designed for those who want to pursue careers as managers and leaders in implementing technology-based information systems..
The MSc International Sport Management course will provide the academic expertise and contacts to help students develop an exciting professional future in this growing industry..
Our MSc Project Management course will help you gain the administrative, organisational and creative skills you’ll need to become one of tomorrow’s leading managers..
The course is designed for graduates of any discipline who intend to develop a career in global business in the area of human resource management, or in any area of management which places a high priority on the exercise of people management skills..
You will develop a systematic understanding of the Artificial Intelligence domain, and learn all the practical, leadership, and research skills needed to analyse the application, regulatory and management aspects of AI in global organisational contexts..
Managing teams of people while recognising the needs of individuals in the workplace is a growing area of interest for corporations who want to ensure employee wellbeing and good productivity levels. .
Managing teams of people while recognising the needs of individuals in the workplace is a growing area of interest for corporations who want to ensure employee wellbeing and good productivity levels. .
The Marketing MSc offers valuable and career-enhancing pathways to study contemporary marketing principles and theories that are grounded in academic research and real-world practice. .
The Brunel Management MSc offers students a critically aware understanding of management and organisations relevant to their career path. This is achieved through the study of organisations, their management, and the changing contexts in which they operate.
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We've designed the programme flexibly to equip you with an in-depth understanding of the essential theories, as well as practical fieldwork and industry experience. .
The Corvinus MSc Management and Leadership is a holistic double degree business programme that will develop you into a strategic thinker and implementer, giving you the tools to become a global business leader..
In our MSc Marketing, you will study about theories that explain consumer choice and will practice analytical stills to obtain actionable consumer insights..
You will hone essential analytical and leadership skills applicable to the public sector, consulting firms, ministries, policy institutes and NGOs (non-governmental organisations). .
The MS in Supply Chain Analytics program is designed to meet the demand for professionals in the broad fields of Supply Chain Management and Business Analytics..
The Master’s in Engineering Management study programme is designed to help you achieve your professional goals, whether it’s working as an international consultant or moving up to a managerial position in engineering firms..
In this Master’s programme in Human Resource Management, you’ll build a unique set of skills based on personal development theories, business principles and psychology, and establish your abilities as an expert in Human Resource Management..
Learn about the challenges and opportunities facing international businesses, and develop the unique set of skills needed to lead teams towards success, regardless of industry or sector. .
You’ll begin your studies by developing your familiarity with project management best practices, project management requirements, the strategic aspects of taking managerial decisions and leadership principles..
This course will give you the skills and knowledge to manage the whole business analytics process, from data to decisions, including delivering the technical and human resources required and managing the legal, regulatory and ethical challenges that it throws up..
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