Programme Type:

Course Overview

During your studies, you will explore the marketing planning process, marketing concepts, and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buyer behavior. To do this you will reflect on your own buying behavior and how it is impacted by people and events around you. You will become equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction.

In your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Designed for aspiring leaders

This degree is aimed at students with either no background in business and management who want to develop a career in this field or those who have a qualification in business and management but want to become more competitive and progress their careers.

This course has Dual Award status with the Chartered Management Institute, which means you can graduate with a Masters degree and a CMI qualification in Level 7 Strategic Management and Leadership.

Entry Requirement 

Academic Requirements:

  • You will need an undergraduate degree equivalent to a UK undergraduate honors degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future careers.
  • One academic reference is required.

English Language Requirements:

  • For 1-year Masters you'll need a 6.5 grade overall with a minimum of 5.5 in each component.
  • For a 2-year master you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.

Fees

UK Student Fee

One year (full-time): £10500

Two years (placement year)*: £11885 (£10500 in year one and £1385 in year two)

International Student Fee

One year (full-time): £17300

Two years (placement year)*: £18685 (£17300 in year one and £1385 in year two)


This information was accurate on : 30/03/2021
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