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As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes and established practice from an international perspective.
You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas and includes strategic and critical marketing, consumer behavior and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.
Our MA Fashion Marketing sits in a suite with the following courses:
MA International Fashion Management
MA Fashion Communications
MA Luxury Fashion Brand Management
You learn alongside students from these other MA courses and have the option to transfer MA titles if your specialism changes.
What you'll study?
Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory.
Entry Requirement
Academic Requirements:
2.2 honors degree.
Applicants with non-standard entry qualifications and/or relevant work experience will be considered on an individual basis.
Other requirements:
IELTS 6.5 (with a minimum of 5.5 in each skill); and
You are asked to use your Personal Statement to illustrate your knowledge and perspective on an aspect of the fashion industry. This should be related to the course and could include product development, supply chain, marketing, forecasting, consumer behaviour or the financial aspects of fashion as well as many other topics.
Fees
UK Student Fee
Full-time: £10500
International Student Fee
Full-time: £15500
This information was accurate on : 05/04/2021 Please contact us for more information about this courses
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