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Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing programme has been designed to accelerate your career potential in a rapidly developing sector.
Our marketing subject area has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters.
The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing, and social media.
You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills.
Entry Requirement
Academic Requirements:
A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.
Alternatively, you may be eligible to join one of our Pre-Masters programmes. These are specifically designed for students who do not yet meet the entry requirements for our postgraduate degrees and would like to bridge this gap in their qualifications. Upon successful completion of one of our Pre-Masters programmes, you will be eligible to join one of our Master's programmes.
English Language Requirements:
Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.
If you have IELTS 5.5-6.0, you may be eligible to join our Pre-Sessional English before studying this programme.
Fees
UK/EU students: £9225
International students: £15500
Note:
Please note that your tuition fees do not include the cost of course books that you may choose to purchase stationery printing and photocopying accommodation living expenses travel or any other extracurricular activities. As a Northumbria University London Campus student you will have full access to our online digital library with over 400000 e-books and 50000 electronic journals.
The modules you will study do not require you to purchase additional textbooks although we recommend you allow an additional £100 for the duration of your studies should you choose to purchase any additional reading materials.
This information was accurate on : 25/03/2021 Please contact us for more information about this courses
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