Programme Type:

Course Overview

It is a fact that the field of Marketing in the last decade is experiencing unprecedented growth in Greece. Marketing has always been at the heart of every business, regardless of industry. However, the development of Digital Marketing has given businesses new impetus and ways to approach the customer, while offering graduates significant opportunities for a creative and lucrative career.

The undergraduate program in Marketing Management, BA (Hons) Marketing Management, offers students a modern knowledge background in the subject, covering the full range of Marketing functions and developing executives capable of career careers in all jobs of the commercial departments of any modern business regardless of industry. By attending a mix of theoretical but also applied, innovative and up-to-date courses, students combine knowledge with the necessary practical experience and achieve upon graduation to be highly competitive in the labor market.

The teaching of the courses is done with a combination of modern interactive methods, such as lectures and certified seminars by market executives and visiting professors, modern case studies from both the Greek and the international market, as well as real business simulations. The program is designed to educate students in an applied way in the digital dimension of Marketing, which offers great opportunities for professional development.

Graduates of the program can:

  • A career as marketing executives in any business or organization in the private and public sector, taking positions of responsibility and decision making in various departments such as:
  • Digital Marketing,
  • Communication,
  • Advertising, 
  • Public relations,
  • Market Research,
  • Product Management - Brand Management,
  • Sales
  • Act as independent entrepreneurs, creating and developing their own start-up or family business through the provision of digital marketing services. 
  • To continue their studies in postgraduate university programs in Greece and abroad.

Entry Requirement 

Academic Requirements:

The English language requirements for undergraduate (Bachelor) programmes is a minimum IELTS score of 5.5 or 6, or equivalent, depending on the programme and year or level of entry. The specific requirements for your chosen programme of study, including individual component scores, are outlined on the programme page.

Admission Requirements:

The program is aimed at graduates of secondary education, who wish to develop professionally in the field of Finance.
Registration documents:

  • High school diploma
  • Letters of Recommendation from Lyceum teachers
  • ID Card
  • Identity photos
  • Degree/certificate of English language proficiency (only where required)
  • Other qualifications (if any)
  • Application for Registration of the Metropolitan College
  • The evaluation of the above-supporting documents is completed by the personal interview selection of the candidates.

Fees


This information was accurate on : 29/01/2021
Please contact us for more information about this courses

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