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The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.
Employability
This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups.
Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fundraising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.
Teaching and learning
You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.
Entry Requirement
Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.
We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.
The course is designed for students whose first degree is business-related with some knowledge of marketing or who have at least one year of practical experience of working in a marketing role after graduating from a non-specialist degree and who wish to specialise in international marketing.
Fees
The fee shown is for entry 2021/22
UK fee: £9880
International fee: £14900
This information was accurate on : 08/05/2021 Please contact us for more information about this courses
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