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Marketing, and increasingly, digital marketing, permeates through every industry sector, and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace.
It covers the key principles of business, management, marketing, and digital marketing, including assessing the impact of digital technology on the business and marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online. The programme includes a flexible and adaptable work placement in Year 3, with a capstone final year 15-credit digital marketing focused business/marketing plan or dissertation.
Career Prospects
Positions that graduates can work in include:
International Marketing Manager
Online Content Writer
Social Media Manager
Global Sales and Logistics
General Business Management
Digital Advertising Executive
App and Web Site Designer
Entry Requirement
Academic Requirements:
Progression Opportunities (Level 7)
1. A Higher Certificate (Level 6) in a cognate field, OR
2. An equivalent qualification to a Higher Certificate (Level 6) with appropriate prerequisite subjects.
Progression Opportunities (Level 8)
1. A pass in a relevant Ordinary Degree (Level 7) in a cognate field with an overall average performance of at least *40%. [*Except in the case of students who are progressing from the B.Sc. in Applied Biology (Level 7) or a cognate Level 7 programme, an overall average of 50% is required for application to the B.Sc. (Hons) in Bioanalysis & Biotechnology.] OR
2. An equivalent qualification to an Ordinary Degree (Level 7) with
appropriate prerequisite subjects, OR
3. A pass in a relevant Ordinary Degree (Level 7) with one
year’s suitable and relevant work experience.
Leaving Certificate
A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.
Mature Applicants
Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.
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