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Changed consumer behavior and new trends such as messenger & audio marketing - the online world is changing rapidly. The Master in Digital Marketing prepares you specifically for this.
You will learn to develop strategies, plan cross-media campaigns, use marketing analytics to derive suitable measures from large data sets, and use new marketing instruments such as chatbots, voice search, and podcasts in a meaningful way. In addition, as a future digital marketeer / online marketing manager, you will deepen your knowledge in the following areas:
Consumer/user behavior
Social media & community management
Influencer Marketing
Search engine optimization
Messenger Marketing
Content management
Digital project management
Constant developments such as Web 3.0 pose new challenges for online marketing managers. The online marketing course fulfills the requirements for future-oriented training. You will acquire specific specialist knowledge, e.g. in the areas of digital marketing strategy, content and cross-media marketing, as well as marketing analytics and search engine optimization (SEO). You will also get to know and apply trending topics such as audio marketing and messenger marketing
You will study the first two semesters at our modern locations in Cologne or Stuttgart before you spend the third semester at one of our partner universities abroad. In the fourth semester, the focus is on preparing your practice-oriented master's thesis.
Entry Requirement
Evidence is required for admission to the course:
A successfully completed bachelor's degree comprising at least 180 ECTS points, or
An equivalent course of study at a university or technical college or a foreign university of the appropriate rank and,
The submission of the application documents and,
Participation in a multi-level entrance test (written and oral) required.
Examinations must have been completed in one of the following subject areas:
Economics degree OR
At least 30 ECTS points from the fields of economics, marketing, PR, or market research.
Missing subject-specific ECTS points can be replaced by qualified professional experience or corresponding internships.
If you have not studied a bachelor's degree in economics or if your quantitative ECTS points are insufficient, you can prepare for management studies with the pre-masters degree from ISM.
Please register online or in writing using the application form for the admission procedure. You will then receive a registration confirmation from us with your specific date.
Please submit your application documents at least two working days before the admission process.
ISM Bachelor graduates should also register online for the admission procedure. If you have any further questions about the application process, please contact the student advisory service.
Applicants who need a visa for Germany and do not yet have a (student) visa must apply by the following date of the respective year:
Winter semester: until July 15
Fees
6180 Euros per semester (1st - 3rd semester) in Cologne and Stuttgart monthly payment also possible
Enrollment fee (EU & EEA students): 600Euros
Enrollment fee (non-EU students): 1500Euros
Thesis fee (4th semester): 1200 Euros
This information was accurate on : 27/01/2021 Please contact us for more information about this courses
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