Programme Type:

Course Overview

The Master's in Marketing includes practice-oriented courses, an integrated twelve-week practical phase, and an extensive market research project to help you develop and solve entrepreneurial problems.

In the first two semesters, you will study at ISM. You will learn to analyze dynamic framework conditions and to determine promising market positions through qualitative and quantitative market research.

The third semester takes you abroad to one of our partner universities.

Your studies will be completed with a practice-oriented Master's thesis in the fourth semester.

The International Office will support you in your selection and application.

Entry Requirement 

For admission to the course of study, the following proof is required:

  • A successfully completed bachelor's degree, comprising at least 180 ECTS points, or
  • An equivalent course of study at a university or university of applied sciences or a foreign university or equivalent level, 
  • The submission of the application documents as well as
  • Participation in a multi-level entrance test (written and oral).

Examinations must have been taken in one of the following subject areas:

  • Economics with a minimum of 30 ECTS credits, or
  • Business-related topics in the fields of communication or media sciences with a minimum of 30 ECTS credits or
  • Economic topics in the fields of social sciences or psychology with a minimum of 30 ECTS credits.

If you have not studied for a Bachelor's degree in economics or if your quantitative ECTS points are not sufficient, you can prepare yourself for your management studies with the ISM Pre-Master.

Please register online or in writing with the application form for the admission test. You will then receive a confirmation of enrolment with the concrete date.

Please submit your application documents no later than two working days before your admission test.

International applicants who require a visa for studying in Germany must submit their application documents by July 15th of the same year.

If you have any further questions regarding the application procedure, please contact the Student Advisory Service.

Fees

6180 Euro per semester (1st – 3rd semester) in Berlin
6480 Euro per semester (1st – 3rd semester) in Munich monthly payment possible

Enrollment fee (EU- & EWR-students): 600 Euro

Enrollment fee (Non-EU-students): 1500 Euro

Thesis fee (4th semester): 1200 Euro


This information was accurate on : 27/01/2021
Please contact us for more information about this courses

Similar Courses