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With great competition in markets arising from deregulation, technological change, and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.
In the face of the exponential growth of computer technology, we realize the need to transform undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include the Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.
Entry Requirement
Applicants must have one of the following Entry requirements:
HELP Foundation in Arts / Foundation in Science
Minimum CGPA score of 2.0 out of 4.0
HELP Diploma in Business
Minimum CGPA score of 2.0 out of 4.0
STPM
2 C’s**
A-Level
2 passes
Senior Middle 3 (UEC)
5 B’s***
CPU
5 passes with a minimum average of 50%
Australian Matriculation Programmes
University Aggregate of 50% or ATAR score of at least 50 for various programmes
Equivalent qualification
** The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah, and Bahasa Melayu at the SPM level.
*** Please refer to the Faculty of Business,
Economics and Accounting on the Mathematics and English requirement.
Fees
RM 62300
This information was accurate on : 08/02/2021 Please contact us for more information about this courses
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