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The Sport and Event Marketing graduate certificate program provides students with the foundational knowledge and applied skills employers value related to marketing careers in today’s integrated world of sport, arts and entertainment, and not-for-profit enterprises.
Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.
Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not for profit and cause-related marketing and financial metrics.
This learning experience will enable you to:
Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry.
Plan, execute and evaluate comprehensive events utilizing project management and team-building skills.
Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
Apply marketing concepts to industries directly associated with sports, arts, entertainment, or causes.
Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
Plan, execute and evaluate comprehensive events utilizing project management and team-building skills as required.
Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
Create professional and persuasive written, digital and other presentation formats using industry-standard software.
Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.
Entry Requirement
Admission Requirements:
College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).
English Language Requirements:
DIPLOMA/CERTIFICATE
PROGRAMS
POSTGRADUATE PROGRAMS AND FAST-TRACK/ BRIDGES**
GBC DEGREE PROGRAMS*
George Brown English for Academic (EAP) Program
Level 8
Level 9
Level 9
IELTS (Academic)
6.0, minimum 5.5 in each skill band
6.5, minimum 6.0 in each skill band
6.5, minimum 6.0 in each skill band
TOEFL
80 (online) minimum 20 in each skill band
88 (online) minimum 22 in each skill band
84 (online) minimum 21 in each skill band
MELAB
80
85
85
PTE (Academic)
54, overall minimum
50 in each skill band
60, overall minimum
55 in each skill band
60, overall minimum
55 in each skill band
CAEL
60 (overall)
70 overall (writing 60)
70 overall (writing 60)
Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency)
169 or more (with no individual skill below 162)
176 or more (with no individual skill below 169)
176 or more (with no individual skill below 169)
George Brown Admissions Test (Mature applicants only)
Available
Available
Not Available
Fees
Base Tuition Fee:
$14600 for 2 semesters (2020-2021 Programs)
$21900 for 3 semesters (2020-2021 Programs)
Incidental Fees (student ID student association membership etc): $2000
This information was accurate on : 12/04/2021 Please contact us for more information about this courses
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