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This Digital Media Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands.
It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. Each course in the program is delivered in a hybrid format that combines in-class and online learning experiences.
In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.
The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
Formulate a marketing plan that will meet the needs or goals of a business or organization.
Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.
Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
Evaluate the viability of a concept, product, good and/or service in local, national or international markets.
Conduct market research to provide the information needed to make marketing decisions.
Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
Entry Requirement
Admission Requirements
College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resumé and references required).
English Language Requirements:
DIPLOMA/CERTIFICATE
PROGRAMS
POSTGRADUATE PROGRAMS AND FAST-TRACK/ BRIDGES**
GBC DEGREE PROGRAMS*
George Brown English for Academic (EAP) Program
Level 8
Level 9
Level 9
IELTS (Academic)
6.0, minimum 5.5 in each skill band
6.5, minimum 6.0 in each skill band
6.5, minimum 6.0 in each skill band
TOEFL
80 (online) minimum 20 in each skill band
88 (online) minimum 22 in each skill band
84 (online) minimum 21 in each skill band
MELAB
80
85
85
PTE (Academic)
54, overall minimum
50 in each skill band
60, overall minimum
55 in each skill band
60, overall minimum
55 in each skill band
CAEL
60 (overall)
70 overall (writing 60)
70 overall (writing 60)
Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency)
169 or more (with no individual skill below 162)
176 or more (with no individual skill below 169)
176 or more (with no individual skill below 169)
George Brown Admissions Test (Mature applicants only)
Available
Available
Not Available
Fees
Base Tuition Fee:
$14600 for 2 semesters (2020-2021 Programs)
$21900 for 3 semesters (2020-2021 Programs)
Incidental Fees (student ID student association membership etc): $2000
This information was accurate on : 12/04/2021 Please contact us for more information about this courses
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