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In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program uses case studies to actively engage students in learning these important principles. This develops students' skills in problem-solving, analysis and decision-making.
Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.
The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities Course exams from the Canadian Securities Institute.
Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.
This learning experience will enable you to:
Apply marketing concepts and principles to the financial services sector in Canada and globally.
Develop and implement effective strategic marketing plans for financial products and services.
Use industry-standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
Formulate a marketing plan that will meet the needs or goals of a business or organization.
Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
Conduct market research to provide the information needed to make marketing decisions.
Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
Entry Requirement
Admission Requirements:
College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).
English Language Requirements:
DIPLOMA/CERTIFICATE
PROGRAMS
POSTGRADUATE PROGRAMS AND FAST-TRACK/ BRIDGES**
GBC DEGREE PROGRAMS*
George Brown English for Academic (EAP) Program
Level 8
Level 9
Level 9
IELTS (Academic)
6.0, minimum 5.5 in each skill band
6.5, minimum 6.0 in each skill band
6.5, minimum 6.0 in each skill band
TOEFL
80 (online) minimum 20 in each skill band
88 (online) minimum 22 in each skill band
84 (online) minimum 21 in each skill band
MELAB
80
85
85
PTE (Academic)
54, overall minimum
50 in each skill band
60, overall minimum
55 in each skill band
60, overall minimum
55 in each skill band
CAEL
60 (overall)
70 overall (writing 60)
70 overall (writing 60)
Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency)
169 or more (with no individual skill below 162)
176 or more (with no individual skill below 169)
176 or more (with no individual skill below 169)
George Brown Admissions Test (Mature applicants only)
Available
Available
Not Available
Fees
Base Tuition Fee:
$14600 for 2 semesters (2020-2021 Programs)
$21900 for 3 semesters (2020-2021 Programs)
Incidental Fees (student ID student association membership etc): $2000
This information was accurate on : 12/04/2021 Please contact us for more information about this courses
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