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The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.
Objectives
In the Business with Marketing course, you’ll gain a broad understanding of the business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behavior, branding, and advertising. The changing nature of marketing will be an important component of your studies.
You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to the strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.
What Will I Learn?
On the Business with Marketing degree you will:
Gain an overview of the concepts, theories, and techniques that contribute to an understanding of business management
Learn the principles of marketing and understand different approaches to marketing
Become familiar with the tools and techniques available to develop and understand the nature of the demand for a product or service within a market
Learn about different areas of marketing and how they all relate to one another
Consider the impact of marketing on future developments in business
Recognize the ethical issue surrounding business and be able to practice responsible management.
Entry Requirement
Course Requirements:
A-Level: AAA
If you are studying General Studies, Critical Thinking, or a native language A-Level, these subjects will not be included in any offer condition.
For A-Level applicants, we also require a minimum of grade 5 (C) in GCSE English and grade 6 (B) in GCSE Maths.
For BTEC/OCR Cambridge Technical applicants we also require a minimum of grade 5 (C) in GCSE English and grade 7 (A) in GCSE Maths.
For candidates taking a combination of A Level/BTEC/OCR Cambridge Technical qualifications we accept the following:
BTEC/OCR Cambridge Technical Level 3 National Diploma (grades DD) with one A-Level (grade A)
BTEC/OCR Cambridge Technical Level 3 Subsidiary Diploma/National Extended Certificate (grade D) with two A-levels (grades AA)
For combination BTEC/OCR/A-Level applicants we also require a minimum of grade 5 (C) in GCSE English and grade 7 (A) in GCSE Maths.
IB: 35 points overall (can include up to three bonus points) with 5 minimum in each subject. Please note that for applicants studying the new Maths curriculum we are happy to accept both Maths Analysis & Approaches and Maths Applications & Interpretation.
Access to Higher Education: Pass the course with 45 levels 3 credits including a minimum of 30 distinction credits and the remaining 15 credits at merit or above.
For Access applicants, we also require a minimum of grade 5 (C) in GCSE English and grade 6 (B) in GCSE Maths.
English Language Requirements:
For international applicants requiring a Student Route visa we accept any of the below English language proficiency qualifications at the grades listed:
Language Cert International ESOL: Language Cert B2 Communicator High Pass
IELTS (Academic or UKVI): 6.5 overall with no less than 6.0 in any subtest. Please note we do not accept IELTS Indicator.
TOEFL (Test center or iBT Special Home Edition): 92 overall (24 Writing, 23 Reading, 22 Speaking, 21 Listening)
Pearson Test of English (PTE) Academic: 59 overall with a minimum of 59 in each subtest
IGCSE: English as a First Language (Syllabus 0500 & 0522) or English as Second Language (Syllabus 0510 & 0511) at Grade B or above
International Baccalaureate: Grade 5 at Higher or Standard level
Trinity College (Integrated Skills): ISE III – pass in each area
INTO City Pre-sessional English: 6.5 overall with no less than 6.0 in any subtest (NB. Must be the 6 or 8-week Cass-specific course)
Cambridge English Advanced (also known as Certificate in Advanced English): Grade C (180-192) at CEFR Level C1
Cambridge English Proficiency (also known as Certificate of Proficiency in English): Grade C (200-212) at CEFR Level C2
Hong Kong Diploma of Secondary Education (HKDSE): English Language Examination grade 4 or above
Bellerbys Foundation Course: 69% overall and 59% minimum in each subtest
Oxford Test of English: 130 overall with minimum 120 in each subtest
GCSE English Language: Grade C/5 or above but 1) Qualifications must be issued by Ofqual, SQA, Qualifications Wales or CCEA regulated body in the UK; 2) Education must be undertaken in a UK school.
A Level English Language: Grade C or above but 1) Qualifications must be issued by Ofqual, SQA, Qualifications Wales or CCEA regulated body in the UK; 2) Education must be undertaken in a UK school.
Fees
UK: £9250 per year
EU: £19500 per year
International: £19500 per year
This information was accurate on : 13/01/2021 Please contact us for more information about this courses
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