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Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.
Brunel’s Marketing Management BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services.
As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face.
You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement).
A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.
Careers and your future
We have extensive links with employers and industry and you’ll benefit from our networks as well as having the opportunity to learn from a variety of guest speakers. Our degrees offer an optional work placement year and we’ll encourage you to take this up. This experience in the workplace is highly valued by employers and will give you the edge when you apply for jobs. Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities.
As a graduate, you’ll be equipped to enter a number of job roles, including Advertising account executive; Market researcher; Marketing executive; Media buyer/planner; Public relations officer; Sales promotion account executive; Social media manager; Web content manager
Entry Requirement
Academic Requirements:
GCE A-level BBB.
BTEC Level 3 Extended Diploma DDD in Business or Enterprise and Entrepreneurship.
BTEC Level 3 Diploma DD in Business, Enterprise & Entrepreneurship or Personal & Business Finance with an A-level at grade B. (Other combinations may be considered on a case-by-case basis).
BTEC Level 3 Subsidiary Diploma D with A-levels grade BB.
International Baccalaureate Diploma 30 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 4 or HL 4.
Obtain a minimum of 120 UCAS tariff points in the Access to HE Diploma in Business, Business and Management or Business and Law with 45 credits at Level 3.
A minimum of five GCSEs are required, including GCSE Mathematics grade C or grade 4 and GCSE English Language grade C or grade 4 or GCSE English Literature grade B or grade 5.
English language Requirements
IELTS: 6.5 (min 5.5 in all areas)
Pearson: 58 (51 in all subscores)
BrunELT: 65% (min 55% in all areas)
TOEFL: 92 (min R18, L17, S20, W17)
Fees
Full-time fee: £17875
Part-time Fee: £13405
Placement year: £1385
This information was accurate on : 08/05/2021 Please contact us for more information about this courses
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This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. .
This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation..
This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation..
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The International Business BSc is a highly relevant course in today’s commercial climate. It covers the fundamentals of national and international market economies and looks at the many forces that shape the operating environments of organisations worldwide.
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