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The MA in Public Relations combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links.
We recognise that most applicants are looking to build a career in PR and our emphasis is on employability.
We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator.
The MA explores the ever-changing media landscape while critically examining PR’s impact on society.
Birmingham City University has extensive experience in teaching the skills and knowledge that PR organisations worldwide are looking for. In addition to well-established undergraduate programmes, the Birmingham School of Media works closely with the leading professional body for PR in the UK, the Chartered Institute of Public Relations, as well as teaching their qualifications - the CIPR Professional Certificate and Professional Diploma.
We also have the distinction of being based in Birmingham, England's second city and a major centre for PR activity in both the public and private sectors. We work closely with employers from public and private sector organisations who support us with visiting speakers, resources and case studies, enabling students to work on genuine and realistic PR campaigns as part of their assessed work.
Entry Requirement
Academic Requirements:
Applicants should possess at least an upper second class first degree (or equivalent), or have considerable experience in a related field and be able to demonstrate outstanding ability and potential.
Good spoken and written English are vital. IELTS level 6.5 is a minimum.
Applicants should have sound academic skills (research, writing, presentation), an interest in ideas and their application, as well as some basic competence in IT skills (word-processing, internet activities etc).
Above all, applicants need to have an inquiring mind, an aptitude for research, sharing and communicating ideas, and a desire to develop as an independent and self-motivated thinker.
Fees
Full-Time fee:
12 months: £13200 per year
18 months with Professional Placement: £14600 per year
This information was accurate on : 05/05/2021 Please contact us for more information about this courses
The MA in Political Science at AU’s School of Public Affairs prepares you to compete and lead in the political arena—on Capitol Hill, in political campaigns, and in non-profits, think tanks, or consulting firms.
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