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This programme is specifically designed to provide students with:
Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making, and marketing management.
A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
Exposure to how the marketing discipline makes its impact in a variety of contexts.
What You Will Study?
Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which business operates - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management, and Accounting. We will also expose them to business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
Common Modules
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Business Law
Marketing
People Management
Quantitative Skills
Entry Requirement
Admission Requirements:
Programmes
General Requirements
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
A-LEVEL
2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC
5 Grade B’s in UEC with a Pass in Mathematics and English.
FOUNDATION/ MATRICULATION
Passed Foundation programme (minimum CGPA of 2.0).
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMAS
Successful completion of the APU/APIIT Diploma or
Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
English Language Requirements:
IELTS: 5.5
TOEFL IBT: 46-59
Pearson (PTE): 42
MUET: Band 4
(Only Applicable to International Students)
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).
Fees
Malaysian Students:
Year 1: RM 28200
Year 2: RM 29000
Year 3: RM 29800
Total: RM 87000
International Students:
Year 1: RM 28600 (USD 7330)
Year 2: RM 29700 (USD 7615)
Year 3: RM 29900 (USD 7670)
Total: RM 88200 (USD 22615)
This information was accurate on : 04/02/2021 Please contact us for more information about this courses
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