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The Master of Science in Global Marketing Management has been designed to equip key managers, senior executives, executives, entrepreneurs, and other professionals for a career in global marketing by developing the critical knowledge and competencies in the identification, evaluation, and solution of problems encountered in global marketing and the development of global marketing strategies. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in developing a comprehensive understanding of concepts and current theories in the management of global businesses.
The Benefits of the Programme:
On successful completion of this programme, you will be able to:
Assess the relevance of national and international trends and issues in cross-border marketing.
Evaluate the importance of creating, developing, and maintaining a competitive advantage in a global context.
Critically evaluate the range of advanced skills required to design and implement a global marketing plan.
Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
Develop skills to be employed in an advisory or practical managerial capacity in marketing management.
Manage marketing and corporate communication in global marketing environments.
Possess the personal, interpersonal, cultural awareness, and critical skills to be able to work in Marketing Management.
Integrate knowledge and handle complex marketing information.
Evaluate complex marketing scenarios and develop new applications, insights, and strategies for global marketing.
Develop a comprehensive understanding of the complex global marketing.
Entry Requirement
Admission Requirements:
Bachelor’s degree with a minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.
Bachelor’s degree with CGPA below 2.50 out of 4.00 or its equivalent qualification can be accepted with a minimum of 5 years relevant working experience in a related field.
English Requirements: IELTS 6.0
English Language Requirements of International Students:
Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on a conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.
Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).
Fees
Malaysian Students:
RM 29500
International Students:
RM 36800 (USD 9200)
Note: Fees stated above do not include Enrolment Fees Registration Fees and other Miscellaneous Fees.
This information was accurate on : 05/02/2021 Please contact us for more information about this courses
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The Master in Hospitality Management at Atlantis University is a graduate degree program that will refine the professional and academic skills of its graduates, giving them a competitive edge to lead and excel in the demanding arena of hospitality management..
The Master in Hospitality Management at Atlantis University is a graduate degree program that will refine the professional and academic skills of its graduates, giving them a competitive edge to lead and excel in the demanding arena of hospitality management..
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Deepen your knowledge of the international business environment and your understanding of how organizations operate in both multicultural and world contexts..
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You will be supported to build your knowledge and skills so that you can research effectively, develop strategy, lead and manage change and build a culture of high performance..
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Managing teams of people while recognising the needs of individuals in the workplace is a growing area of interest for corporations who want to ensure employee wellbeing and good productivity levels. .
Managing teams of people while recognising the needs of individuals in the workplace is a growing area of interest for corporations who want to ensure employee wellbeing and good productivity levels. .
The Marketing MSc offers valuable and career-enhancing pathways to study contemporary marketing principles and theories that are grounded in academic research and real-world practice. .
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We've designed the programme flexibly to equip you with an in-depth understanding of the essential theories, as well as practical fieldwork and industry experience. .
The Corvinus MSc Management and Leadership is a holistic double degree business programme that will develop you into a strategic thinker and implementer, giving you the tools to become a global business leader..
In our MSc Marketing, you will study about theories that explain consumer choice and will practice analytical stills to obtain actionable consumer insights..
You will hone essential analytical and leadership skills applicable to the public sector, consulting firms, ministries, policy institutes and NGOs (non-governmental organisations). .
The MS in Supply Chain Analytics program is designed to meet the demand for professionals in the broad fields of Supply Chain Management and Business Analytics..
The Master’s in Engineering Management study programme is designed to help you achieve your professional goals, whether it’s working as an international consultant or moving up to a managerial position in engineering firms..
In this Master’s programme in Human Resource Management, you’ll build a unique set of skills based on personal development theories, business principles and psychology, and establish your abilities as an expert in Human Resource Management..
Learn about the challenges and opportunities facing international businesses, and develop the unique set of skills needed to lead teams towards success, regardless of industry or sector. .
You’ll begin your studies by developing your familiarity with project management best practices, project management requirements, the strategic aspects of taking managerial decisions and leadership principles..
This course will give you the skills and knowledge to manage the whole business analytics process, from data to decisions, including delivering the technical and human resources required and managing the legal, regulatory and ethical challenges that it throws up..
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