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This programme is specifically designed to provide:
Broad and extensive knowledge of international and intercultural communication.
An overall understanding of how culture affects communication.
The Benefits of the Programme:
On successful completion of this programme, you will be able to:
Develop skills to be employed in an advisory or practical managerial capacity in international communications.
Manage business and corporate communication in multinational business environments.
Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
Understand behavioural science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
Interact effectively & responsibly with individuals and organisations in this context.
Demonstrate ethical behaviour through appropriate communication in an international environment.
Build perceptiveness, transparency and capability to communicate in an unfamiliar cultural context.
Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.
Entry Requirement
Admission Requirements:
Bachelor’s degree with a minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.
Bachelor’s degree with CGPA below 2.50 out of 4.00 or its equivalent qualification can be accepted with a minimum of 5 years relevant working experience in a related field.
English Requirements: IELTS 6.0
English Language Requirements of International Students:
Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on a conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.
Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).
Fees
Malaysian Students:
RM 29500
International Students:
RM 36800 (USD 9200)
Note: Fees stated above do not include Enrolment Fees Registration Fees and other Miscellaneous Fees.
This information was accurate on : 05/02/2021 Please contact us for more information about this courses
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