Programme Type:

Course Overview

This programme is specifically designed to provide:

  • An opportunity to develop knowledge and skills as a business manager in various work settings.
  • A platform to improve effectiveness in any present and future management roles.
  • Developing capabilities in the integration of knowledge, skills, and personal qualities that are applied appropriately in response to various circumstances.

The Benefits of the Programme:

On successful completion of this programme, you will be able to :

  • Gain necessary knowledge and understanding about contemporary business and management theory, research, and professional practice locally and globally.
  • Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
  • Demonstrate innovative problem-solving skills that are capable of tackling global business management issues.
  • Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
  • Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
  • Understand and critically analyze the contemporary business and management environment.
  • Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
  • Demonstrate personal effectiveness through effective self-management within the professional environment.

Entry Requirement 

Admission Requirements:

  • Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.
  • A Bachelor’s degree with a CGPA below 2.50 out of 4.00 or its equivalent qualification can be accepted with a minimum of 5 years of relevant working experience in a related field.
  • English Requirements: IELTS 6.0

English Language Requirements of International Students:

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on a conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).

Fees

Malaysian Students:

RM 29500

International Students:

RM 36800 (USD 9200) 

Note: Fees stated above do not include Enrolment Fees Registration Fees and other Miscellaneous Fees.


This information was accurate on : 05/02/2021
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