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Mass communication is a process in which a person, group of people or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations.
The Bachelor of Arts in Mass Communication with concentrations in Digital Media or Public Relations will produce competent graduates with the requisite skills in their area of concentration to enable the application of both knowledge and skills to engage in research to benefit the community and the nation and thereby to ensure quality in the learners’ professional lives.
Learning Outcomes
AURAK Mass Communication graduates should demonstrate the ability to:
Explain communication theory and demonstrate applications of relevant theoretical concepts for different mass communication fields
Recognize key skills and employ contemporary tools for communicating effectively in realistic media environments
Utilize appropriate messages and techniques for communicating effectively
Apply research methodologies and models and implement these in communication work
Identify factors characterizing the global nature of modern media systems
Distinguish cultural issues in planning various forms of communication
Analyze principles of ethics, fairness, and regulation as they relate to media practices.
Goals for the Digital Media Concentration
The Goals of the Digital Media Concentration are to:
Provide a strong foundation in the theoretical principles, approaches, techniques, and practice of communication through digital media.
Produce graduates that have proficiency in communication and communication delivery mode skills that are applicable in diverse contexts.
Enhance the student’s proficiency in research skills by developing their critical, creative, and analytical abilities, and the ability to work with communication technology and communication media.
Produce responsible professionals competent in communication in digital media and who satisfy the demands of employment and the needs of the community in the UAE and the wider region.
Entry Requirement
Graduation Requirements:
UAE Curriculum
Advanced (Scientific): 70%
General (Literary): 70%
Non-UAE Curriculum: The University Recognizes all the other certificates and converts their grades to the equivalent grade.
English Proficiency Requirements:
Name of Exam
Score
EmSAT
1400
IETLS
6.0
TOEFL
550
IBT
80
Fees
AED 24150
This information was accurate on : 25/02/2021 Please contact us for more information about this courses
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The BA Musical Theatre course at New College Lanarkshire (in collaboration with Queen Margaret University) is intended for those with excellent singing, acting and danceability and aims to produce all-around performers..
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Master the technical foundations and practical skills needed for a role in digital broadcasting or social media production across a range of video, image-making, photography, audio and web formats.
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Dynamic and forward-focused, this degree course provides you with practical research skills and critical perspectives in media, television and cultural studies to set you up for a career in the industry.
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Set yourself up for a career in media with key practical research skills and critical perspectives combined with the study of a language. You will be taught by experts in media, television and cultural studies as well as experienced practitioners in the field of public relations and new media.
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Train to be a Musical Theatre performer and experience real-world work-based learning with Theatre Royal Plymouth while enjoying all the benefits of campus life at University of Plymouth..
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This course is an internationally recognized, award-winning course where you can develop your creative talents, and gain the practical and technical skills for an exciting career in TV, Film, Visual Effects, or Games. .
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As part of our Business School for the Creative Industries, our BA/BSc (Hons) Advertising course at UCA Epsom offers you a unique opportunity to blend academic excellence with professional experience, taught by highly experienced practitioners with connections to some of the biggest names in the industry.
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BA (Hons) Visual Production is aimed at those who are studying or have recently studied a related subject such as television, VFX or film at an institution outside the UK..
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This cutting edge new BA (Hons) Film and Screenwriting degree course will develop your skills across key film studies and screenwriting debates and conventions..
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BA (Hons) Media Production develops the key skills you’ll need to enter the profession, alongside a range of transferable skills, which will help you gain employment in a range of careers. .
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The programme is tailor made for anyone seeking to develop a career in music, or with an interest in music as relating to wider creative and cultural industries..
You’ll get the chance to develop the skills to cover a range of music stories for print, digital, TV and radio, including covering live events, interviewing key figures and running collaborative liveblogs. .
You’ll leave with a valuable blend of creative ability and practical skills in music production, alongside solid business awareness and a strong understanding of technology. .
On our BA (Hons) Photography course will develop a creative, professional identity and signature style by combining technique, theory and ethical practice with experimentation..
With close industry links, the BA (Hons) Public Relations and Media course provides you with the skills and knowledge that today’s PR professionals need in a fast-moving media environment..
You’ll get the chance to develop the skills to cover a range of sports stories for print, digital, TV and radio, including covering live matches and competitions, interviewing key figures and running collaborative liveblogs..
In Film Practice you’ll learn the foundational skills of filmmaking, then specialise in Cinematography, Writing/Directing or Editing, and Post-Production, honing skills that will make you a valuable asset in the film and media industries..
Consistently rated as one of the top film studies programmes in London, this dynamic and wide-ranging course combines film theory, world cinema studies and digital video practice to give you a comprehensive, critical study of film..
On this course you’ll learn the essential skills required to work in the games industry, as well as developing your creativity under the guidance of passionate games industry experts..
On this course, you'll learn to produce engaging multimedia content, grounding your investigative pursuits in issues of development and under development, conflict and conflict resolution, war and terrorism, globalisation and activism..
The course aims to produce confident and flexible graduates who are digitally literate with an innovative and self-reflexive approach to their journalism practice..
Learn to produce engaging multimedia content, grounding your investigative pursuits in political theory, political science, political economy, area studies and international relations..
You will be encouraged to attend and participate in these events to enhance your learning experience and meet with researchers, practitioners, and campaigners..
The programme enables you to discover and develop your potential in a range of creative and technical roles and graduate with either a BA or BSc award..
This dynamic course will allow you to experience a digital landscape combined with entrepreneurial skills to ensure you are ready for your selected industry..
You will study, learn and train with leading industry professionals in the heart of London’s cultural quarter working in close proximity to, and with, some of the worlds’ most respected theatres and companies..
In this course, you’ll have the chance to make your own films in groups. You’ll develop your skills in our media services suite which has industry-standard facilities..
If you have a passion for theatre and would like to learn how to bring your ideas to life on stage, Brunel’s Theatre course will equip you with specialist skills in a range of performance genres.
Storytelling is part of every culture and reveals much about a person’s lived experience, values and aspirations within a given time, whether presented as drama or prose on a page.
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Do you want to work in an industry which creates moments of temporary escapism on stage or on screen for captivated audiences? If so, the Film Production and Theatre BA at Brunel is the course for you. You will be able to combine your love for the theatre with your passion for films and turn your creativity into a fantastic fulfilling career.
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The Theatre and Creative Writing BA is ideal if you want to learn more about the richness of theatre past and present while incorporating your passion for creative writing..
Brunel’s BA Journalism (Communication) degree combines a strong academic background in communication and culture with a broad range of essential journalism skills..
Our Music BA degree has been designed to develop your particular interests in music-making. It aims to equip you with a solid grounding in the craft of creativity which reflects the diversity of musical styles and genre in today’s world..
The media arts curriculum explores the creative tension between individual expression and the social and political forces that shape mediated networks within culture..
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