Programme Type:

Course Overview

Students are equipped with marketing knowledge and skills to develop specialized marketing professionals.

Learning Outcomes 

On completion of a BSBA (Major in Marketing) students will be able to:

  • Apply salient marketing techniques to product/service positioning within market segments;
  • Evaluate, aggregate, and synthesize knowledge relating to the marketing function from diverse sources for the benefit of the organization;
  •  Formulate and craft integrated market plans and marketing strategies for various business domains;

Entry Requirement 

Graduation Requirements:

UAE Curriculum

Advanced (Scientific): 70%

General (Literary): 70%

Non-UAE Curriculum: The University Recognizes all the other certificates and converts their grades to the equivalent grade.

English Proficiency Requirements:

Name of Exam Score
EmSAT                                                 1400
IETLS                                                    6.0
TOEFL                                                  550
IBT                                                        80

Fees

AED 24150


This information was accurate on : 25/02/2021
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