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The program provides students with a wide range of knowledge in the various functional areas of business, as well as prepares them with comprehensive knowledge of successful management of the marketing mix.
According to statistics obtained from labor market research from around the world, the field of marketing is expected to grow by more than 40 percent from 2010 to 2020. Employment growth will be managed by consistent use of data and market research across all industries in order to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies. The BSc Marketing degree program offered at AU provides education of international standards and caters to the needs of all the employment sectors locally, regionally, and globally. This major not only produces capable individuals who can address the challenging issues of businesses and the dynamic market but also equips students with the academic credentials required to pursue higher education in national and international universities.
Program Goals
Provide students with a basic understanding of business, with a special focus on marketing and its role in business.
Develop entrepreneurial skills in students, including environmental analytical skills and proper communication skills, that helps organizations in decisions making.
Develop skills of ethical marketing and business reasoning, critical thinking, and problem-solving in local, regional and international business environments.
Enable students to conduct and interpret marketing research.
Entry Requirement
Admission Requirements
The normal entry requirement is the UAE Secondary School Certificate, or an equivalent qualification, with a minimum average grade of 60 percent, & a TOEFL certificate with a minimum score of 500.
Graduation Requirements
Students will be awarded the Bachelor of Science in Marketing degree upon fulfillment of the following requirements:
Successful completion of 126 credit hours, which normally takes eight semesters
8 weeks of industrial internship (after the completion of 96 credit hours including seven marketing core courses), which is equivalent to three credit hours
A minimum Cumulative Grade Point Average of 2.0
Fees
Fee per credit hour
AED 1045
This information was accurate on : 24/02/2021 Please contact us for more information about this courses
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