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Master of Public Relations and Corporate Communication
Demonstrate in-depth knowledge and understanding of concepts, theories, and procedures for best practices in Public relations & Corporate Communication in local and international contexts.
Demonstrate a comprehensive understanding of strategic solutions to public relations issues and communication problems.
Skill
Integrate and critically evaluate information and data from a variety of sources to assess the communication requirements of a specific organization.
Design, develop, conduct, and evaluate knowledge for better strategic communication planning to achieve organizational goals.
Communicate, interact, cooperate effectively and efficiently in written, oral, visual, and combined formats, and apply new technologies in the field.
Produce effective, accessible, and timely print, digital and multimedia communication, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
Responsibility:
Engage with topics and issues about public relations and communication, and demonstrate leadership and thoughtful reflection in discussions and group work
Develop personal and professional skills through independent and self-learning, for effective and creative decision-making.
Entry Requirement
Admission Requirements
Bachelor Degree: in a directly related discipline with a minimum CGPA of 3.00 on a 4.00-point scale, from an accredited university recognized by the UAE’s Ministry of Education- Higher Education Affairs.
English Proficiency Tests: with a minimum score range of 1400 - 1525 on the English language portion of the EmSAT examination, or its equivalent from other national or internationally-recognized tests that are approved by the CAA, such as TOEFL scores of 213 CBT (Computer-Based Test), 79 IBT (Internet-Based Test), 550 PBT (Paper-Based Test), or 6 IELTS, with the following exceptions:
Applicants to the Master of PR&CC program must submit the following documents:
A completed official AU Graduate Application for Admission form (Graduate studies application form.)
A baccalaureate degree in Mass Communication from an accredited university, with a cumulative grade point average (CGPA) of at least 3.0 on a 4.0-point scale or its equivalent.
Official transcripts of credits earned from all accredited institutions of higher education previously attended.
Fees
Fee per credit hour
AED 2750
This information was accurate on : 24/02/2021 Please contact us for more information about this courses
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